Privacy Policy

Last updated: 2026

GTTG (Go To The Good) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from gotothegood.store.

1. Who we are (Data Controller)

Business name: GTTG (Go To The Good)
Address: 1942 Broadway St, STE 314C, Boulder, CO 80302, United States
Email: support@gotothegood.store
Phone: +1 (325) 242-9306

2. Information we collect

Information you provide directly:

Contact info: name, shipping and billing address, email address, phone number
Payment info: card number, expiration, CVV (handled by our PCI-DSS Level 1 processor – we do not store your full card number)
Order and account info: purchase history, preferences, saved addresses
Communications: emails, chat messages, support tickets, reviews

Information collected automatically:

Device data: IP address, browser type, operating system, device type
Usage data: pages visited, time on site, referring URL, click patterns
Location data: approximate location from IP
Cookies and similar tracking technologies (see Section 6)

3. How we use your information

We use your data to:

Process, fulfill, and ship your orders
Send order confirmations, shipping updates, and receipts
Provide customer support and respond to inquiries
Send marketing emails and promotional offers (only if you opt in)
Improve our website, products, and services
Detect and prevent fraud, abuse, and illegal activity
Comply with legal obligations (tax, accounting, law enforcement)
Personalize your experience and show relevant ads on Meta and Google

4. How we share your information

We share your data only with:

Payment processors: Stripe, PayPal (to process transactions)
Shipping carriers: USPS, UPS, FedEx, DHL (to deliver orders)
Fulfillment partners: DSers, US warehouse partners, supplier-direct fulfillment (to ship orders)
Analytics providers: Google Analytics, Meta Pixel (to understand website usage)
Marketing platforms: Meta Ads, Google Ads, email service providers (only aggregated or opted-in data)
Legal authorities: if required by law, subpoena, or to protect our rights

We DO NOT sell your personal information as defined by the California Consumer Privacy Act (CCPA).

5. Data retention

We keep your data as long as needed to provide services and comply with legal obligations:

Order records: 7 years for tax and accounting
Marketing data: until you unsubscribe or 24 months of inactivity
Support tickets: 3 years after last contact
Analytics data: 26 months (Google Analytics default)

6. Cookies and tracking

We use cookies for:

Essential: shopping cart, checkout, login sessions (cannot be disabled)
Analytics: Google Analytics 4, Meta Pixel (measure site performance)
Marketing: Meta Ads, Google Ads (show relevant ads on other sites)

Manage cookies via your browser settings or the cookie consent banner on our site.

7. Your privacy rights

All users:

Access the data we have about you
Correct inaccurate data
Delete your data (right to be forgotten)
Unsubscribe from marketing (unsubscribe link in every email)
Request data portability (export)

California residents (CCPA): Right to know, delete, correct, opt out of sale/sharing (we do not sell), and non-discrimination for exercising rights.

EU/EEA/UK visitors (GDPR): Rights above plus lawful basis, restriction of processing, objection, and lodging complaints with a supervisory authority.

To exercise any right, email support@gotothegood.store with subject line “Privacy Request”. We respond within 30 days (45 days for complex cases).

8. Security

We protect your data with:

SSL/TLS encryption on all pages (HTTPS)
PCI-DSS Level 1 compliant payment processors (Stripe, PayPal)
Access controls, employee training, and regular security audits

No system is 100% secure. If a data breach affecting your data occurs, we will notify you within 72 hours of discovery, as required by GDPR and applicable state laws.

9. Children under 13 (COPPA)

Our site is not directed at children under 13. We do not knowingly collect personal information from anyone under 13. If we learn we have collected such data, we will delete it. Parents can contact us to review or delete any information collected about their child.

10. Third-party links

Our site may contain links to third-party sites (e.g., social media, blog references). We are not responsible for the privacy practices of those sites. Please read their privacy policies.

11. Changes to this policy

We may update this policy periodically. The “Last updated” date at the top shows when. For material changes, we email registered customers and post a notice at the top of the policy.

12. Contact us about privacy

Email: support@gotothegood.store (subject: “Privacy Request”)
Mail: GTTG Privacy, 1942 Broadway St, STE 314C, Boulder, CO 80302, United States
Phone: +1 (325) 242-9306